Yonetomi NEW BASIC
対象アイテム3件
Yonetomi NEW BASIC
Yonetomi NEW BASIC
Yonetomi NEW BASICは、
米富繊維が考える「新しい日常」に寄り添うベーシックを追求するニットプロジェクトです。
当たり前だった日常が変化しつつある今だからこそ、目まぐるしく変化するファッショントレンドばかりに目を向けるのではなく、大量生産大量消費のモノづくりを見直し、次の世代へ継承していく必要があるのではないか。
社内に眠っていたデッドストック資材を活用すると共に、長年に渡って蓄積されてきた開発技術を駆使し、素材・編み方・アイテムそれぞれの最適な掛け合わせを考え、モノづくりをおこないます。
“ありふれたもののなかからどこにもない個性を編み出すこと”ファクトリーだからこそ可能な、気の利いたディテールやさり気ないアレンジ、そしてその裏のモノづくりの背景まで。新しい生活の、日常の装いとしてご提案します。
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U
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