Delving into Japan’s Aesthetic Traditions! COOL Begin: The Japanese Aesthetic

Available at Japanese bookstores such as Kinokuniya International and Maruzen & Junkudo!

COOL Begin, a new bilingual media outlet showcasing Japan’s meticulous craftsmanship in both Japanese and English, has released its third installment, COOL Begin: The Japanese Aesthetic, on Wednesday, May 28.Focusing on Japanese aesthetics, we take an in-depth look at three featured topics.

Modernized Traditions

Discover Japanese heritage you can encounter in your current lifestyle. From traditional crafts and industries to cutting-edge technologies, we shine a spotlight on items that have evolved over generations yet remain endlessly “cool.”

Health & Beauty The Japanese Way

Explore Japanese approaches to wellness and beauty with tools designed to nurture you from the inside out

Take me with you: Smart & Stylish Japanese Cameras

Dive into the camera culture that’s essential for any modern-day explorer. Through technology, sensibility, and creativity, these three features reveal the heart of Japanese aesthetics—enjoy!

Ready to Explore?
Grab your copy of COOL Begin and start your journey into the essence of Japanese style today!